VP marketing job description
Marketing VP job description
This post include is contents of job profile/tile such as: job purpose, key duties/responsibilities/tasks and related documents of Marketing VP.
I. Sample functions of Marketing VP
You can ref some functions as follows:
1. Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
2. Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.
3. Oversee product management including market and customer research for market and product requirements, interface with engineering for product development, product pricing and product lifecycle management.
4. Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.
5. Work with the CEO and the other executive team members to identify and develop strategic alliances, raise venture/public financing, communicate with BoD members, and close/grow major customer accounts.
6. Define and direct marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management.
7. Work closely with VP Sales to develop and manage channel and partner strategies and programs.
8. Develop and manage the Company’s entire marketing budget.
9. Develop and track metrics and success criteria for all marketing programs and activities.
10. Act as spokesperson for the company with press and analysts and at industry events.
11. Define the appropriate marketing organization for the company’s maturity/size.
Base on the above job description, you can set up: KPIs, KRAs, job objectives/goals, job standards/requirements, job specifications/qualifications.
If you need more free Marketing VP job description forms/templates/formats in details, please leave comments at the end of this post. You also can re-write this form in pdf/word file.
II. Related docs to job description:
• VP marketing job specification
• 22 marketing job descriptions samples.
• 5 steps to writer write an effective job description.
• 12 tips to write job description.
• Marketing KPIs(used to measure work performance for all marketing positions).
• Marketing interview questions
• All samples of marketing resumes
You also can save as this free file as pdf/doc or download free career, KPI ebooks at sidebar. Update: 2011.
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