Recruitment advertising

1. Purpose of recruitment advertising

To attract as wide a pool of suitable candidates in a cost-efficient manner.

2. Methods of recruitment advertising

• Radio/TV: national, local
• Job centres etc.
• Professional/specialist journals/newspapers
• Newspapers: national, local, free
• The Internet: registers, own website
• Head-hunters
• Use of agencies
• Careers offices: school, universities
• In-house notice-board, journal, intranet, word-of-mouth

3. How to chose suitable method of recruitment advertising?

Choice of recruitment advertising must be based on some factors as follows:

• Type of job
• Type/number of users
• Frequency of advertisement required
• Circulation required
• Geographical coverage required
• Organizational image
• Cost of the right mix above

4. Design of recruitment advertising

a. AIDA principle

When design recruitment ads, you should base on advertising principles of AIDA as follows:

• Attention – catch the attention of the target audience
• Interest – hold the interest until the whole message is read
• Desire – Arouse desire for the opportunity offered
• Action – Stimulate action in the form of applications

b. Content of a recruitment advertising

• Job title/location/salary
• Brief description of job
• Brief description of organization
• Brief description of the ‘ideal’ person
• Benefits etc.
• Special provisions (e.g. mobility, accommodation etc.)
• Application procedure and closing date
• Equal opportunities statement

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This entry was posted on Wednesday, March 24th, 2010 at 12:23 am and is filed under Recruitment process. You can leave a response, or trackback from your own site.

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