Public relations KPI

1. Effective PR items, press releases:

• This rate reflect the media agencies has posted the text messages are effective or not?
• With each article PR, you listed out the important ideas that you want the media and give weight of that idea. Total weight is 10.
• You review the evaluation report which newspaper was posted exactly how many ideas, for example, 3 ideas then you add all points.
• Next, you evaluate the content and presentation of the items. June 10 points.
• Average score performance of the report = (content points + convinced points) / 2.
• You assess the weight (the importance of all the newspapers) that you participate, the total weight is 10.
• Next: Total of (Average score performance of the report * weight ) / 100.

2. Conducting survey

• Purpose of survey is to conduct exploration of guests and agents’ s understanding.
• Surveys should divided 2-3 period, the reason is the PR programs usually affect long-term, data gained are only temporary.

3. The level of awareness of the enterprise through the public relations did.

Measure the results before and after implementation of the PR.

4. The level of awareness of the product through the public relations did

Measure the results before and after implementation of the PR.

5. Awareness of customers and the public image of the product and business

Measure the results before and after implementation of the PR.

6. Feedback comments by audience

• The object can write about feelings sent to newspapers
• The Phone calls to the company for more information
• The customer complained about the company

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This entry was posted on Saturday, January 24th, 2009 at 1:24 am and is filed under Marketing KPI. You can leave a response, or trackback from your own site.

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