Microsoft marketing interview questions

1. Why technology? Why Microsoft?

2. Your uncle just passed away, and left you with a rental car company in RDU. This company has been operating for 30 years and had been doing well. How do you decide whether to operate it or to sell it? If you decide to keep it, how would you make it grow?

3. Size the market for this rental car company.

4. Your company has a shipment of binders (to hold CDs) in Europe, and they were manufactured wrong: you wanted blue, but they are yellow. It is clear that you cannot use them to hold the CDs you sell. Now what do you do with them?

5. Suppose last year sales of Microsoft Windows client increased in 30%. What could have driven it?

• Negotiations with OEMs
• Increased PC Sales
• People moving from other operating systems
• People moving from earlier versions of windows (upgrades)
• People moving from illegal copies of windows
• People moving from windows “Home” to windows “professional”

6. Tell about a recent software you like. Why? How would you market it to improve sales?

7. Describe a moment/accomplishment that you feel proud of.

8. Windows grew 30% last year. What would you do to maintain the same rate of growth for this year?

9. Bill Gates wants to install an application on every gas pump in the US.

• Estimate potential market and demand.
• What features would you install in the application?

10. What are your short-term and long-term goals? How can a job at Microsoft help you achieve these goals?

11. If your objective was to increase business by 10%, what would you do?

12. Tell me about a time where you had to get someone to do something that they didn’t want to do.

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This entry was posted on Saturday, February 14th, 2009 at 7:42 am and is filed under Marketing interview questions, Microsoft interview questions. You can leave a response, or trackback from your own site.

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