HR management

Media manager job description

This article include content: job purpose, key duties/responsibilities and related documents of Media manager.

Job purpose of Media manager

To be one of the leaders of the core agency team responsible for developing and executing effective advertising campaigns for all assigned clients. The Media manager is responsible for setting the bar for strategic and creative thinking in all media services.

Key duties/responsibilities of Media manager:

1. Ensure strong negotiation resulting in breakthrough, efficient and effective media deals. Identify unique media buying opportunities. Negotiate directly with vendors on occasion. Make decisions regarding spending levels and placement tactics.
2. Pursue significant business opportunities and added-value programs via media partnerships. Infuse the media program with innovation and strategic vision.
3. Manage media budgets and execution of authorized plans, purchase orders and media payments. Approve advertising billing and invoices for payment. Communicate with agencies and outside vendors for billing issues and dispute resolution.
4. Maintain accurate spending forecasts and update as needed; manage all activity for media budget tracking.
5. Foster productive relationships with media buying firms, agency creative/account/traffic groups, internal brand teams and cross-functional partners, as well as sales representatives from key media outlets.
6. Advise Marketing management on development of media policies to ensure maximum effectiveness. Work with Market Research, agencies and brand teams to optimize return on investment for media planning and advertising management.
7. Monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction.
8. Manage the media planning and media buying processes, including identifying or maximizing strong marketing opportunities with other managers in PR, Online Marketing, Consumer Promotions and Retailer Co-Marketing.
9. Build annual media plans and make subsequent plan revisions for multiple brands, marketing programs and new initiatives.
10. Provide significant input into all media mix discussions and analysis.
11. Manage media agencies in the development and execution of media plans, from recommended purchase through post analysis. Act as primary contact with media agencies: manage day-to-day relationship and supervise their work.
12. Analyze results of media efforts and develop measures of success. Ensure programs result in highest possible levels of business benefit.
13. Develop and coordinate breakthrough, integrated programs across advertising disciplines and deliver excellent executions through our advertising and media agencies. Supervise TV, Print and other media planning, buying and scheduling.
14. Oversee all media vendor relationships, media negotiations, and contractual agreements, partnering with other managers where appropriate.
15. Develop best practices for media planning and buying processes, competitive media analysis, media cost and performance benchmarks, and media effectiveness. Provide tools and training to ensure brand teams and agencies apply best practices. Set and monitor media cost and performance benchmarks with agencies.

Related docs to Media

• Media manager job specification
• Media job descriptions
• Media interview questions
• Media resumes
• Media cover letters