Media coordinator job description
Media coordinator job description This article include content: job purpose, key duties/responsibilities and related documents of Media coordinator.
Job purpose of Media coordinator
To be responsible for day-to-day execution of client social media campaigns; tasks include daily community listening, maintenance, community engagement/conversation, monitoring and issue escalation/response.
Key duties/responsibilities of Media coordinator:
1. Support brand loyalty and encourage generation of user created content via active community participation and conversation; manage online discussions by listening and responding to users (where appropriate) in a timely and authentic manner. Escalate issues as needed and provide feedback on community happenings. 2. Monitor and track discussion topics for management team; prepare weekly reports to update staff/clients on predetermined metrics. Proactively monitor brand and relevant themes/news stories within the blogosphere and provide suggestions for timely content, assets and conversations within brand communities. 3. Research and identify bloggers/key influencers and associated communities for blogger/influencer campaigns. 4. Research and identify social media best practices and relevant brand examples within the space for proposals and online audits. 5. Work daily with Social Media Manager and client teams ensure proper messaging is being executed online and that it is relevant to client goals. 6. Help launch and manage social media presences for clients on MySpace, Facebook, Twitter, Ning, YouTube and other relevant social media/collaboration sites. 7. Adhere to editorial calendar to ensure content and assets are being released on time. 8. Work with Social Media Manager to update editorial calendars and ensure all assets/materials are timely and up to date. 9. Use online listening, supplemental research and daily community learnings to provide insights for improving programs and enhancing program successes.
Related docs to Media
• Media coordinator job specification • Media job descriptions • Media interview questions • Media resumes • Media cover letters
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