Marketing job specifications

Samples / examples marketing job specifications includes as follows

1. Marketing job specification

. Marketing director
. Marketing manager
. Marketing assistant
. Marketing coordinator
. Marketing officer
. Marketing executive
. Promotions manager

2. Trade marketing job specification

• Trade marketing manager

3. Advertising job specification

• Advertising manager

4. Brand job specification

• Brand manager
• Brand executive

5. Website content job specification

• Website content manager
• Web content specialist

6. Creative job specification

• Creative director
• Copywriter
• Graphic designer

7. Public relations job specification

• Public relations manager
• Public relations officer

8. Events job specification

• Event manager
• Event coordinator

Related documents

Marketing job descriptions
KPI examples
Marketing interview questions
• All job specification

Using KSA model for setting up job specification

KSA model is a competency model of individual. KSA is the same KSAO.

Components of KSA:


• A body of information needed to perform a task.
• For example, Human Resources Knowledge include knowledge of personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.


• Skills are the proficiency to perform a certain task.
• For example, skill in operating computer peripherals such as printers.


• Abilities are an underlying, enduring trait useful for performing tasks.
• For example, oral comprehension – the ability to listen to and understand information and ideas presented through spoken words and sentences.

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