Marketing executive job description

Marketing executive job description

Marketing executive job description

This post includes contents of job profile/title such as: job purpose/role, job functions, key duties/responsibilities/tasks list and other documents related to Marketing executive position.

You also ref top job materials for Marketing executive as below (at the end of this post):

• 20 marketing job descriptions
• 82 marketing interview questions
• Top 9 skills for marketing positions
• Top 12 books for marketing management

Key duties/responsibilities of Marketing executive

You can ref some job descriptions for Marketing executive as follow:

Job description sample 1

1. Create marketing plans geared toward end users for each key product within portfolio, in line with strategy and targets and within budget.

2. Work with the in-house designer to produce materials of visual impact and within brand guidelines.

3. Work with the business innovations department to develop new ideas for reaching end user markets using the latest in electronic technologies.

4. Communicate to rest of marketing team about new innovations and how they can be used to leverage marketing efforts.

5. Write copy for each product, reflecting key messages, features and benefits.

6. Involve key stakeholders for product at each stage of campaign, and report results once completed.

7. Preparation & delivery of marketing plan within key objective.

8. Events planning, organization and execution.

9. Copy writing of articles, marketing materials etc.

10. Liaison with media and publishers as required.

11. Ensuring that all marketing materials do no deviate from the established.

12. Brand image of the business.

13. Market research and competitor analysis.

14. Maintains up to date with professional sector news.

15. Supporting the development of the website.

16. Focus on both business growth and client retention.

17. Use email, adwords and other electronic marketing techniques to inform customers of new products and generate sales.

18. Create and implement marketing communications for books from pre-publication to post-publication.

19. Liaise with Events Coordinator to maximise visibility at conferences, including compiling a list of products and literature to display/demo, producing delegate inserts, etc.

20. Where appropriate, attend key conferences to manage booth, do customer interviews and focus groups.

21. Keep website up to date as necessary using the internal web administration tools.

22. Where possible, cross market and raise the profile of the other products and services, including scientific consultancies and mycological services.

23. Perform market research to assess viability of potential new products and to measure success of recent campaigns.

24. Develop business strategies and achieve performance targets.

25. Generate leads for products and services.

26. Attend to customers’ queries and provide appropriate solutions.

27. Develop strategies and deliver excellent sales and after-sales services to maximize sales, customer satisfaction and retention.

Job description sample 2

1. Defines and articulates the vision and mission.
2. Develops, recommends and implements the long-term strategic marketing plan for the organization.
3. Oversees advertising and promotion activities including print, online, electronic media, and direct mail.
4. Establishes a compelling and consistent corporate image.
5. Develop an overall branding position for the organization.
6. Directs and oversees web development including design and maintenance of the corporate website.
7. Oversees research and development to position company in the forefront of their target marketplace.
8. Establishes marketing plans to align with strategic initiatives in coordination with the National Sales Executive.

Tips to write Marketing executive job description

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5 steps to writer write an effective Marketing executive job description.

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• Base on the above job description, you can set up: Marketing executive daily tasks for job levels (such as entry level, junior, senior…), monthly tasks, weekly activities, Marketing executive KPIs, Marketing executive KRAs, Marketing executive job objectives/goals, job standards/requirements, job specifications/qualifications.

Marketing executive qualifications needed, job specification

You can use the KSA model (this model to identify key/core competencies/competency profile for Marketing executive ) to determine job criteria for Marketing executive position. Marketing executive’s job standard includes the following elements:

1. Education, knowledge requirements (includes diplomat, degree, certification, training courses…)
2. Experience: (in KSA model, we use skills, not use experience).
3. Skills list/required (includes technical skills, soft skills, hard skills, management skills).
4. Abilities, attributes, traits, qualities:
5. Other characteristics: A general category for other personal như Factor personality, willingness, interest, motivation and licenses …

Below is list of Marketing executive qualifications:

1. Bachelor’s degree in marketing and/or communication. Master’s degree (M.S. or M.B.A.), desired.
2. Professional designations such as APR, preferred. LOMA life insurance designations including FLMI and the LIMRA leadership designation, LLIF also helpful.
3. High level general management experience in a life insurance organization as a marketing leader, providing vision and strategic guidance;
4. Demonstrated success and reputation for excellence in the financial services and/or insurance industry;
5. Demonstrated expertise in branding and public relations;
6. Robust experience in creating digital marketing strategy;
7. Demonstrated success in using social media initiatives in campaign build-outs;
8. Experience putting together a digital marketing plan that allows your employer to strategically outperform the competition and create results in the marketplace.
9. Experience affiliate marketing, social media, rich media, email campaigns, search(organic & paid), feed services (e.g. Twitter), Blogs, PR engines, online stores, meta engines, application development, etc
10. Ability to demonstrate innovation and creativity in approach to marketing initiatives;
11. Experience in tying marketing metrics to the business plan;
12. Experience in third-party marketing;
13. Technological literacy and proficiency in web communications;

Marketing executive career advice

Below are top useful guides for Marketing executive career:

Top 9 skills for marketing management
Top 12 books for marketing management
• Top 54 marketing forms
• 20 marketing job descriptions
• Top 12 tips for career development
• Top 9 career path tips
• Top 14 career objectives
• Top 12 career promotion tips

Marketing executive job search tips

Below are top materials for Marketing executive job application:

• Top 15 ways to search jobs
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• 82 marketing interview questions
74 interview questions and answers
• Job interview checklist 40 points
• 13 types of interview questions and how to solve them
• Top 8 interview thank you letter samples

Marketing executive performance appraisal

• 32 marketing KPIs (this post includes metrics to measure Marketing executive performance)
• 11 performance appraisal methods (includes appraisal templates and forms)
• Top 28 performance appraisal forms
• Marketing executive KRAs/scorecard

Marketing executive wages, salary

Below are useful materials for Marketing executive wages, salary:

• Top 12 salary negotiation tips
• Top 9 tips to get high salary

Fields related:

The above job descriptions can be used for fields: Product marketing, Trade marketing, online marketing, digital marketing, channel marketing, email marketing, social media, international marketing, retail, internet marketing, sales marketing, customer marketing, regional marketing, web marketing, sports, hotel, strategic marketing, associate marketing, interactive marketing, event, direct, technical, affiliate marketing, fashion, global marketing, it, restaurant, hospital, database…

If you need more free Marketing executive job description forms/templates/formats in details, please leave comments at the end of this post. You also can save as this free file as pdf/doc or download free career, KPI ebooks at sidebar. Update: 2014.

Comments

comments

2 Responses to “Marketing executive job description”

  1. Hey, first I want to say awesome blog. I don’t always agree with your opinions but it’s always a nice read.

  2. woh itsawesome coz wat tings i dnt kno now i got it very clearly

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