Marketing coordinator job description
Marketing coordinator job description
Job purpose of Marketing coordinator is to manage all daily activities of marketing dept.
I. Key duties/responsibilities of Marketing coordinator:
1. Research to identify clients, sector opportunities, and competition.
2. Create marketing collateral, including white papers and technical papers.
3. Coordinate events including meetings, speaking engagements, seminars, trade shows and exhibits.
4. Develop marketing literature, ensuring valid, current and accurate content.
5. Planning and concept development and execution of print and media campaigns.
6. Monitoring corporate communications plan and strategy for uniformity in message, including templates, tag lines, and logo usage.
7. Maintain organization Web site: up to date the pictures, copy, announcements, attendance, etc. online once per week and keep events and workers lists updated through interfacing with Vice President.
8. Produce a bi-annual newsletter.
9. Develops and provides marketing and public relations programs that promote chapter and regional events, and membership growth and retention.
10. Plans and implements marketing and public relations programs to increase membership growth and retention.
11. Designs and implements plans to market events and products.
12. Works in coordination with the Events and Education Coordinators on marketing events.
13. Maintains database of media contacts.
14. Writes and distributes press releases and produces media kits.
15. Invites media to regional events and serves as onsite media contact.
16. Initiates media opportunities including on-air interviews and feature stories.
17. Maintains database of advertising contacts.
18. Designs, negotiates, and buys advertising in local media.
II. Related docs to job description:
• Marketing coordinator job specification
• 22 marketing job descriptions samples.
• 5 steps to writer write an effective job description.
• 12 tips to write job description.
• Marketing KPIs(used to measure work performance for all marketing positions).
• Marketing interview questions
• All samples of marketing resumes
You also can save as this free file as pdf/doc or download free career, KPI ebooks at sidebar. Update: 2011.
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