Kraft marketing interview questions

42 Kraft marketing interview questions

1. Tell me about your most proud accomplishment at (your old company).

2. Tell me a product that you think is marketed well. Tell me a food product that you think is marketed well.

3. Tell me a product that you don’t think is marketed well. Given this product, what would you do to change the brand image?

4. What are you most proud about in the progression of your career thus far?

5. You are on a swim team and you just finished a meet where your team was beaten badly. You get on the bus – where do you sit and why?

6. You are able to sell anything at a sports arena. What would you choose and how would you sell it?

7. You find your sales are declining, what do you do to improve sales?

8. Tell me about a situation where you had conflicting data. What did you do?

9. What consumer trends have you noticed recently?

10. You are assigned a project for the summer and one member of your team, a 20 year veteran, is not doing their part. What do you do?

11. Tell me about an ad campaign that you think has been successful and why.

12. You are a marketing intern and the end of your internship is coming up. One of your cross-functional team members is not meeting his deadlines. How would you deal with the situation?

13. One area that I don’t see a lot of evidence of on your resume is analytical skills. Can you give us a little more insight as to what experience you have had in this area?

14. You are the brand manager on Post Walnut Crunch cereal and all of the marketing efforts are in place, ready for launch in one month. You have just found out that, due to a civil war in Argentina, your walnuts are stuck in Argentina. (The walnuts for this cereal can only be found in Argentina; there are no substitutes.) How would you handle this situation? (Make sure you touch on the framework.)

15. You’re the brand manager on Lender’s Bagels. Sales are flat but your market share is growing. What is happening to your brand and what would you do about it??

16. What is your favorite sports team? Suppose that you are a vendor at that stadium. You could be selling food, souvenirs, etc. What would you do to sell your product? … Now assume that your sales have declined by 5%. What would you do and why?

17. You mentioned that your favorite class was XXX. Why?

18. You have just started working on a new brand. What type of information would you pull out from a P&L to get a better understanding of the business?

19. Walk me through your resume, and explain why you made each move and why Kraft?

20. You are a brand manager and have the opportunity to chose one person out of three to work with. The first person is an overachiever, the second person is a solid person, and the third person you can has lots of growth opportunities, but hasn’t really been challenged yet to grow. Who would you choose and why?

21. You are the brand manger for a vending station (choose anything) at a 6 Flags Amusement park. What are things would you want to consider when setting up your vending stand? At this same stand after a while, my profits are going down, what do I need to do?

22. If you had been working on Oscar Meyer and move over to Kool-Aid, before getting down to the nitty gritty, what are some of the facts that you would want to know right off the bat from the P&L statement?

23. If you had to choose for your new brand team b/w an average employee but good performer, a high achiever, and an employee that shouldn’t really be around, who would you choose and why?

24. Tell me what you are most proud of on your resume.

25. Tell me about a time when you have been a leader at work

26. Tell me when you have had to use your analytical skills at work.

27. You’re the brand manager on Maxwell House, another one of Kraft’s coffee businesses is coming up $10M short of forecast. You’ve got 2 months left in the fiscal year, what would you look at in P&L to make up the difference?

28. (Another variation:) You are the brand manager for Maxwell Coffee and you have only two months to increase profit by $10MM. How would you achieve this goal?

29. Tell me about a product that is not marketed well. If you are a brand manager for this brand, what changes would you make to strengthen the brand.

30. Tell me about a product (non-food) that is marketed well.

31. What are the most underutilized traits of a leader?

32. Tell me about a Kraft product that is undermarketed? If you are the brand manager for that product, how would you market it?

33. You are the brand manager for Prince tennis racquets, and your company just signed a deal with Andre Agassi. He will compete in Wimbledon with your racquet, but it must be produced in 6 months. The normal production period is 1 year. How would you achieve this goal?

34. Tell me about a time when you failed.

35. (They closed the interview by taking turns beating me to death about whether I really new what I was getting into… It’s not all developing new products and advertising.)

36. What was your most creative idea?

37. What was your best idea? – outside of work

38. You are the brand manager for Vasoline. You’re losing share to a generic competitor. What would you do to boost sales?

39. What are some consumer trends? How would you take advantage of those trends to market a new product?

40. Tell me about a time you had to convince a manager of something.

41. What are skills you think brand managers need to be successful? What do you think your biggest improvement is relative to those areas?

42. Tell me about a time when you used your analytical skills to solve a problem and accomplish a goal.

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This entry was posted on Saturday, February 14th, 2009 at 6:56 am and is filed under Marketing interview questions. You can leave a response, or trackback from your own site.

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