IBM marketing interview questions

1. When did you first hear about Extreme Blue and why are you interested in the program?

2. Tell me 3 reasons why you would be a good fit with Extreme Blue.

3. Why are you interested in IBM? Based on what you know about IBM, in what specific area are you most interested?

4. Tell me about a time you devised a technical solution to a problem.

5. Pick a current technology trend (like Linux) and tell me why you think it is important.

6. Describe Web Services to your Grandmother.

7. In plain English, what is a Portal and how did it come about? What are the next challenges to be overcome?

8. Tell me what in technology you’re passionate about.

9. Let’s talk about a current IT issue. How about open source Unix? What do you think are the key drivers in that space?

10. Tell me about a time you were creative in solving a problem.

11. What are your thoughts on technical people and how you might work with them?

12. IBM has invested a great deal in Linux. Why do you think that is?

13. Do you have a geographical preference for the summer? Do you have a geographical preference for full time? Are you willing to travel?

14. How do you follow technology trends? (talk about both business impact and technology)

15. Pick a leading technology and let’s discuss: (definitely know what Extreme Blue focuses on)

• Explain the technology to a layperson like your grandmother.
• What is the history of this technology?
• Where is the future of this technology?
• What is the future of this technology?
• What are IBM’s plays in this space?

16. Let’s play a scenario. Imagine you are a brand manager for a new technology product and you forecast your sales for the year and decide you can make a $10M profit. You go into a meeting with your boss and other brand managers. At the end of the meeting your boss pulls you aside and tells you that one of the other brands is having difficulties and will be short $10M in profit.

• Can you pull it off and what do you tell him?

• Imagine with risk (2 or 3 standard deviations out) you can make an extra $7 in profit, so you cannot cover the needed $10M, what do you tell the boss now?

• Assume you say no. Bob down the hall who is managing an old stale product says that he can make the needed $10M. Bob is also the bosses nephew, but don’t worry that has nothing to do with being able to make the $10M. Do you think you can make the $10M or should I give the product to Bob and you take over his product?

17. Pretend you are the manager of project that is given a 10 million dollar budget. After a few months into the project you learn that your budget was cut in half. What do you do?

18. After a couple of months on the job in the marketing division, your boss leaves. Your new boss comes from sales and doesn’t understand marketing or it’s importance in the organization. How do you educate your boss on the benefits of marketing?

19. You are a member of a team. When the manager of the team leaves, you are asked to replace them and now lead your former peers. One person is particularly upset because they feel that they deserved the promotion. How do you handle this to ensure the success of the project?

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