Direct marketing manager job specification
Direct marketing manager job specification include job requirements
1. A bachelor’s degree in marketing or related field.
2. 3-5 years direct marketing experience.
3. Experience in executing mail programs.
4. Agency experience highly desirable.
5. Microsoft PowerPoint, Excel and Word knowledge.
6. Outstanding project management skills.
7. Detail oriented and organized.
8. Solid analytical capabilities.
9. Must be willing to be hands-on and ready to roll up sleeves and ¿get it done.
10. Personality to work effectively with internal and external partners.
11. Excellent communications skills.
12. Good creative judgment.
13. Ability to thrive in an unstructured, ever-changing environment.
14. Strong writing and presentation skills.
15. A fundamental understanding of marketing, branding, creative development.
16. Strong ability to motivate the consumer.
17. Resourceful, innovative creative thinker.
18. Team player.
19. Demonstrated success developing and managing high-response, high-return mail programs from concept to execution and measurement.
20. Database agency management (data management, manipulation, delivery).
21. Agency management (developing, driving program execution).
22. Strong communication/interpersonal skills (will need to lead/manage/influence through other people’s teams).
23. Adept with best practices in database marketing and direct marketing principles/operational excellence (modeling, profiling, segmentation, data management).
24. Superb analytical skills with acumen in targeting, testing and evaluation.
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This entry was posted on Friday, March 26th, 2010 at 12:54 am and is filed under Marketing job specifications. You can leave a response, or trackback from your own site.
