HR management

Customer appraisal KPI

1. % Sales turnover of new customers:

• This rate = turnover from new customers / total sales.
• The rate indicates what percentage of increased sales of the company from new customers is how much?

2. Number of new customers

• This rate = number of new customers / total customers

3. The average sales per customer per year

• This rate = total sales / total customers.
• The rate let you know how many sales turnover you gained from each customer?
• You have any methods to increase revenue per customer or not?

4. Average sale per VIP customer.

• This rate = total VIP sales / total VIP customers.
• Compare this ratio to average sales per custome.

5. The rate of profit of a customer

• This rate = Net profit / total customers.
• The rate let you know the average profit that create by a customer.
• Who could bring more and less profitable, so you will have policies customer care more relevant.

Related documents

• Sales KPI
• Sample KPI (all KPI for marketing, sales, HR, manufactoring …)
• KPI ebooks (download free and ref all ebooks related to KPI application).

List of KPI mistakes

Building KPI system plays an important role in evaluating job performance of individual parts, divisions and the company’s objectives and performance management system in general. The development of KPI metrics help to create measurement systems, information systems throughout the organization.

When building KPI system, you should note the following factors:

• Do not create too many KPI, KPI be built around 3-5 KRAs.

• KPI should change to suit each stage (depending on your goals).

• Limit 3-7 KPIs per process/function.

If you need more information for KPI, please leave your comments at the end of this topic.

Author: Davi Ngo, hrvinet.com