Creative director duties
Creative director duties include tasks as follows:
1. Develops basic presentation approaches and directs layout design and copy writing for promotional material, for example books, magazines, newspapers, television, posters, and packaging.
2. Reviews materials and information presented by client and discusses various production factors to determine most desirable presentation concept.
3. Confers with heads of art, copy writing, and production departments to discuss client requirements and scheduling, outline basic presentation concepts, and coordinate creative activities.
4. Reviews and approves art and copy materials developed by staff and presents final layouts to client for approval.
5. Work collaboratively with partners, participate in company strategizing, and make recommendations for changes to the creative function to meet market changes, competitive threats or to support strategic plans.
6. Understand company’s strategic goals and brand; analyze the creative team, environment, processes, technologies, etc., to determine areas needing improvement; and build and direct a creative function aligned with and supportive of those goals.
7. Make decisions on a daily basis that ensure both profitability and creative quality.
8. Set expectations and standards (build a culture) for creative team attitude, behavior, teamwork and professional development. Lead accordingly.
9. Work within company’s Employee Handbook and ethical standards and ensure the creative team knows and follows those standards.
10. Managing outside resources, including vendors, photographers, color separators, printers, freelancers, web and interactive sub-contractors.
11. Managing art direction, design, copywriting and production of projects
12. Preparing and justifying job estimates.
13. Quality control, including proofing, reviewing, measuring and evaluating staff performance, creative output and project process(es).
14. Continually learning, evaluating and implementing new marketing communications technologies within the agency and for client campaigns.
15. Direct the activities and professional development of creative team members, including conducting staff reviews, taking corrective actions and recommending promotions.
16. Study the creative marketplace, assessing where Schermer Kuehl’s work stands against competitors’, as well as our clients’ competitors’ creative work.
17. Drive constant improvement in company’s creative quality and capabilities.
18. With the account lead, assure that internal and client presentations are on time, professional, engaging, persuasive and supported by a sound rationale.
19. Assure that timely and informative communication takes place between the creative function and the partners, account team and clients.
20. Contribute to the strategic and creative development of the agency’s marketing and branding efforts for new business development.
21. Ensure self and staff development in web-based and interactive marketing capabilities.
22. Other duties as defined by partners.
Related documents
• Marketing job description
• Marketing interview questions
• Marketing KPIs
Source: Tommy Doan, hrvinet.com
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