Campbell ’s Soup marketing interview questions

1. Tell me about a great product that you like, but that isn’t marketed well.

2. Give me an example of a poorly marketed product. If you’re the brand manager for that product, what would you do differently?

3. Tell me about a time when you have had an unpopular stance, and you had to convince someone (or a group) to take your position.

4. Resume walk and how that translates into what you can offer Campbell’s.

5. What do you think makes Campbell Soup unique?

6. You are the brand manager for V8 Splash. Harris Teeter approaches you and wants you to produce their private label blended juice. What do you say?

7. Tell me about a product you think is marketed well.

8. How do you approach/confront someone who isn’t doing their fair share of the work?

9. Tell me about a time you had to convince a brand manager of something.

10. Convince us of something.

11. What are three buzz words your former boss would use to describe you? (They picked one and made me give an example.)

12. What would your last boss say is your biggest area for improvement?

13. If you were designing a billboard to market yourself to us, what would it look like?

14. What were the qualities of your best manager in your previous job?

15. Tell me about a time when you brought an idea to upper management and how it was perceived and perhaps implemented. (This is an important part of Campbell’s – communicating your ideas in a persuasive way to upper managers.)

16. What’s a product you think is marketed well? (I said Gatorade) How would you expand a V8 into that category?

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