Brand manager appraisal form
Brand manager appraisal form
This free sample/template/form of job performance appraisal include information as follows:
1. Employee Details
• Employee Name
• Review Period
• Position
• Date of joining
• Department
• Review Date
• Line Brand manager
2. Key duties/responsibilities of Brand manager
State your understanding of your main duties and responsibilities of Brand manager, for examples:
• Functions as the information hub for designated brand(s).
• Works closely with all relevant Media departments to integrate media mix plans.
• Monitors and advises brand.
• Manages day-to-day progress of product marketing planning and execution.
• Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand.
3. Key result areas (KRAs) of Brand manager
Using the 4-point scale below, please assess your employee performance in the following areas:
• 4 – Performance was always successful, consistent and respectable and at times clearly superior and exceeding standards.
• 3.5 – Performance was at most times clearly superior and exceeding standards.
• 3 – Performance was successful, consistent, and respectable in every regard with few exceptions.
• 2.5 – Performance at times was inconsistent and did not meet standards.
• 2 – Performance at most times was inconsistent and did not always meet standards.
• 1 – Performance was overall unsuccessful and unacceptable with regard to expectations and the requirements of the position.
Then, you can create a table with columns: No, KRAs, weight, performance score, descriptions.
4. Job objectives of Brand manager
List the objectives you set out for your staff (Brand manager) to achieve in the past 12 months (or the period covered by this appraisal) with the measures or standards agreed – against each comment on achievement or otherwise, with reasons where appropriate.
Score the performance against each objective (1-3 = poor, 4-6 = satisfactory, 7-9 = good, 10 = excellent):
Then you create a table with columns: No – Objectives – Measure/standard - Score - Comment
5. Job competencies
Discuss and agree the skills, capabilities and experience required for competence in current role, and if appropriate, for readiness to progress to the next role or roles.
Using the 4 point scale below, fill up the following table:
• 4 – Exceeds expectations
• 3.5 – Somewhat Exceeds Expectations
• 3 – Meets expectations
• 2.5 – Somewhat meets expectations
• 2 – Less than expectations
• 1.5 – Somewhat less than expectations
• 1 – Inadequately short of expectations 4
Core Values And Leadership Skills
• Results Orientation [e.g. quality of delivery].
• Customer Focus – internal as well as external.
• Leadership Qualities (e.g.initiative , integrity, enthusiasm and zeal, instilling trust, stretching the goals, caring and sharing , interested in people development).
• Organizational alignment [e.g. corporate initiative, acceptance of change].
• Communication (e.g. Written and verbal communication, presentation skills, facilitation skills).
• Problem Solving.
• Team work.
• Self-confidence (e.g. .taking on new responsibility, confronting and dealing with issues and problems with confidence, risk taking ability).
• Professional Demeanor and Appearance.
• Openness to Feedback and Suggestions.
• Time management.
• Reliability.
6. Career development of Brand manager
Discuss and agree (as far as is possible, given budgetary, availability and authorisation considerations) the training and development support to be given to help the appraisee meet the agreed objectives above.
7. Overall rating of Brand manager:
• Exceptional
• Strong
• Fully Competent
• Continued Development
• Poor
• New to Position
Other comments:
8. Signatures
Name of Brand manager
Designation
Signature
Date
Appraisal acceptable to Employee: Yes / No Date
Signature
HR Brand manager’s Signature
Comments, if any
New Title (if applicable)
Date
Distribution: (1) Copy to HR departmental Personnel File (2) Copy to line Brand manager. (3) Copy to Brand manager / Supervisor.
Related docs to Brand manager
• Brand manager job description (include key duties/tasks for this positions)
• Brand job descriptions
• Brand interview questions
• Brand resumes
• Brand cover letters
• Performance management handbook
• Performance management template
• Performance management techniques
• Performance management steps
• 360 degree performance management
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