HR management

Brand director job description

Job purpose of Brand director is responsible for establishing and coordinating all marketing functions in the assigned marketing area for the purpose of assuring company growth, product development and profitability.

Key duties/responsibilities of Brand director:

1. Essential responsibilities include: developing business plans including marketing strategies, issues analysis, vision, sales budget, objectives and lifecycle recommendations for assigned brands and managing the development of all promotional materials for assigned products.
2. Works with sales team to develop sales and wholesaler incentive programs to generate incremental sales and distribution and increase share of mind vs. competitive products.
3. Develops communications for upper management pertaining to marketing updates, budget recaps and program evaluations.
4. Develops presentations for internal and external meetings.
5. Works with Public Relations team in developing strategic public relations initiatives.
6. Maintains constant and concise communication with both field sales and key wholesaler personnel in developing and evaluating the effectiveness of all marketing-related programming at the field level.
7. Participates in market visits and actively involved in Regional planning and review meetings.
8. The Associate Brand Director oversees and conducts market research to determine product sales potential and develop marketing strategies and must analyze problems, identify alternative solutions and implement recommendations that support department goals and objectives.
9. Works with the Media Planning team in developing and evaluating all media plans and initiatives, both on national and regional/local levels.
10. Works with the Promotional / Retail Marketing team in directing the development of all national and local consumer promotion programming at retail. Directs the development of Permanent and Non-permanent Point-Of-Sale Programs as well as any premium and/or ancillary brand identified programs and materials.
11. Works with the Events and Sponsorship team in the identification and development of all event marketing programming, including all sponsored events, charitable donations, trade related functions, etc.
12. Works with the Field Marketing team to ensure strategies and tactical plans are executed for all relevant local markets.
13. Assists with establishing brand pricing strategies and works with Director of Pricing and Business Analysis in monitoring all pricing and price promotion levels and activities.
14. Identifies incremental opportunities with packaging and new-product initiatives. Works with the Marketing Project Manager to ensure opportunities are addressed and new initiatives are executed.
15. In addition, the Associate Brand Director participates in establishing annual and long term corporate sales forecasts and promotional budgets.
16. Manages brand budgets. Ensures that dollars are allocated and spent in an efficient and effective manner within budgetary parameters. Responsible for maintaining these budgets throughout the year, balancing expenditures against volume and profitability expectations.
17. Continuously monitors business and brand health performance of brands using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance.
18. Works with the Business Analysis and Finance team to measure and analyze sales impact, wholesaler execution and the profitability/ROI of marketing expenditures.
19. The Associate Brand Director also provides coaching and assistance to subordinate employees in the areas of employee training/development, problem resolution and work assignment delegation.
20. Develops and implements short and long term marketing objectives, strategies and tactics to deliver against agreed upon brand, business and financial goals.
21. Works with the Consumer Insights manager to develop brand strategy, consumer segmentation, targeting and positioning of brand and in the development of the brand architecture. Ensures appropriate qualitative and quantitative research is conducted to ensure overall brand success.
22. Works with agencies in the creative development process and execution of all national, and local advertising campaigns, including television, radio, print, outdoor, trade and alternative media.

Related documents

• Brand director job specification
• Marketing job description (all marketing, advertising, brand, PR …job descriptions)
• Brand manager job description
• Brand manager interview questions