HR management

Advertising manager job description

Advertising manager job description

I/ Job information of Advertising manager

1. Job tile:
2. Job Code:
3. Department:
4. Report to:
5. Job purpose:

II/ Key job tasks of Advertising manager

1. Place all ads on page templates at the beginning of each production week.

2. Prepare budgets and submit cost estimates.

3. Generate new advertising sales through direct solicitation of area businesses and campus organizations.

4. Provide timely follow up on all advertising inquiries, and maintain availability by telephone and email to clientele and staff members.

5. Negotiate advertising and sales contracts.

6. Approve contracts negotiated by team members.

7. Follow up on all advertising inquiries in a timely manner, and keep a log of all contacts made/outcomes of those interactions.

8. Generate new ideas for ad campaigns throughout the year.

9. Work Closely with newspaper Designer to ensure ads appear in the paper properly.

10. Assisting General Manager with collection of outstanding accounts.

11. Manage both existing and new accounts with the same degree of professionalism.

12. Work with campus organizations and departments to produce and publish ads.

13. Oversee the coordination of weekly ads (all versions), specific store events, segmentation, print media and electronic media planning and creative grand opening circulars.

14. Sell ad space in weekly and special issues.

15. Grow new relationships with local, national, and campus advertisers.

16. Maintain and post a list of all ads booked for the current and future issues, including client name, size and type of ad of ad.

17. Present a report of this activity to the publication manager on a monthly basis.

18. Coordinate with the publication manager to complete billings, including statements and tear sheets, to all clients immediately after each issue is published.

19. Develop media plans and manage partner media agencies.

20. Analyze expenditures and their effectiveness, and develop reports to share with managers & senior management.

21. Oversee communication and processes between Fry’s and print production and photo hubs; provide strategic and creative direction for division initiatives.

22. Develop strategic promotional plans for division/stores and other sales impacting initiatives?

23. Provide weekly updates of activity and projected ad space for each issue to the managing editor.

24. Coordinate ad placement for each issue with the managing editor.

25. Track the success of ad campaigns after they are launched.

26. Responsible for developing and achieving advertising budgets.

27. Participate in identifying, screening and selecting ad agency partners.

28. Manage production of agreed advertising materials on time & within budgets.

III / Job specification Advertising manager

1. Comes from a brand marketing background or advertising background with solid experience in the marketing & advertising industry.

2. Strong understanding of strategic brand building & habit changing advertising.

3. Has minimum 3 years experience in advertising development & media management.

4. English & Arabic language skills.

5. Good negotiation skills.

6. Relevant education qualifications.

7. Outgoing, driven, and organized.

8. Excellent oral and written communication.

9. Good sense of humor and laidback personality are important for this close working environment.

10. Sales experience is a plus but not required.

11. Working knowledge of Microsoft Excel and Word.

Related documents

• Marketing job description
• Marketing interview questions
• Marketing KPIs

Source: Tommy Doan, hrvinet.com

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