HR management

Advertisement KPI

1. The cost of advertising on the 1000 target audiences:

• You should calculate your costs for each different channels to determine the effectiveness of each channel.
• You can calculate the average for all channels and comparison it with competitors to compare performance.

2. The level of awareness of the product:

• It measured before and after ad.
• Rate = number of people recognize your product / total number of people gather.

3. Percentage of awareness of advertising messages

• Percentage of awareness with help.
• remember not need help

4. Rating by customers of advertising messages

• The impressed
• Ability to create trust

5. The level of preferred customers with messages and advertising program

• You should design some question to appraise this rate.

6. The number of people asked to buy products advertised after advertising program

• The number of people bought products / total people asked after advertising program.

7. Sales of products advertised: be measured before and after the advertising program

• You need to measure the entire company and different sales channel.
• A way to track and measure very practical, effective, you do not ignore the questions of customers, they know about your business information from any source.

Related documents

• Marketing KPI
• KPI ebooks (download free and ref all ebooks related to KPI application).

Author: Davi Ngo, hrvinet.com